Overview

Sttoke, a coffee mug company based out of Australia, wanted assets for their core line of travel mugs to use in ads around Mother's Day and Father's Day, and a campaign called, Girl Bosses. They're only ask was that we highlighted the mug, but gave us free reign otherwise. Kenzie King led the art direction and styling– one of her many areas of expertise.

Challenges & Approach

The difficulty in the shoot was making simplicity move the needle. With the mug at the center point, the style had to add and not take away. A fine line to walk. With a small team on this production, all of us were wearing multiple hats.

The result

This campaign ultimately resulted in successful brand awareness of this unbreakable ceramic mug.